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the Tin House

Visual Language

Updated

The Drop Inn logotype looks easy to draw, but don’t attempt it. You should download it from our official resource library.

Dropinn

The Drop Inn logotype.

Dropinn Lockups

Logo lockups

Typefaces

Metro Nova is our official typeface. It should be used on all material where possible. If the font is not available, use the system font. Eg. Segoe on Windows, San Francisco on iOS / MacOS. This is usually the default sans serif font.

FOR POSTERS, USE BLACK UPPERCASE STYLESET 01

Photography

It’s hard to imagine Drop Inn without the photographs of our projects.

Web Promo Kid

Photo taken in Burkina Faso, January 2019 on iPhone.

Guidelines for taking photos

  • If you plan to take photos for use on our publications, consider bringing a DSLR for quality and ease of transfer.
  • However, if professional equipment isn’t possible to bring with you, it is possible to get high quality photos on a smartphone:
    • Take photos and videos in landscape, unless you are shooting portraits specifically.
    • Take care in framing your photos and videos. See rule of thirds.
  • We recommend storing and sharing via Google Photos / Drive or DropBox using the highest resolution you have.
  • If you can, name the file in a way that describes the photo, eg. jane-meeting-sponsored-children-in-koudougou-jan-19.jpg
  • Don’t share the photos in Word or Pages documents (if you are writing a report). If you want us to use photos in a report, supply them separately (again via a sharing service like Google Photos / Drive or DropBox.

Guidelines for using photos

If you are putting together a social media post, report or a leaflet and wish to use photos, please follow these guidelines:

  • Photos or videos should be those taken for Drop Inn
  • Avoid using photos from other sources. Never mislead your reader into thinking a photo is from one of our projects when it’s not.
  • If you are using stock or library photos – from unsplash or news organisations, credit the source or if it’s for illustration purposes, make that clear.
  • Avoid putting graphics on top of photos. If you feel you need to do this, consult the Drop Inn Media team.
  • If you are using logos from other organisations, take care in adhering to their guidelines.
  • Lastly, the photos you use should have an impact. But the order of preference in choosing photos for your publication is:
    1. Appropriate
    2. Original (photos from Drop Inn’s own projects)
    3. Professional

Links to Resources

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Palette

Grape #9c243e Pantone Solid Coated 7420 C
Grape Dark #44101b Pantone Solid Coated 7975 C
Grape Bright #ff3b65 Pantone Solid Coated 184 C
Orange #ec8b0d Pantone Solid Coated 138 C
Orange Dark #4d2f07 Pantone Solid Coated 1545 C
Orange Bright #ffc047 Pantone Solid Coated 123 C
Plum #580b74 Pantone Solid Coated 184 C
Plum Dark #460c5b Pantone Solid Coated 2617 C
Plum Bright #ce5aff Pantone Solid Coated 259 C
Aqua #2c8ae8 Pantone Solid Coated 2727 C
Aqua Dark #0d4568 Pantone Solid Coated 654 C
Aqua Bright #8bc5ff Pantone Solid Coated 278 C
Apple #84960e Pantone Solid Coated 377 C
Apple Dark #3d4506 Pantone Solid Coated 5747 C
Apple Bright #c9e800 Pantone Solid Coated 389 C
Slate #555f63 Pantone Solid Coated 445 C
Slate Dark #1b1e1f Pantone Solid Coated 546 C
Slate Bright #a7bac2 Pantone Solid Coated 537 C

Stationary

Stationary Collection